Our team
From the industry, for the industry.
A team connected by adventure, technology and the drive to transform how active tourism is managed.
Since 2022, digitizing active tourism
It all started in 2022, when we decided to build management software designed from inside the industry. We started by digitizing ski schools, ski rentals and winter sports businesses, but we soon saw that many other businesses — diving centers, surf schools, multi-adventure centers or water sports rentals — shared the same challenges. Today, Lueira adapts to all of these verticals, helping them manage their operations from one place. We keep evolving our cloud ERP, intuitive and constantly improving. And we do it by listening to the industry, learning from the people on the ground, and improving the product with every step. Because we believe in management that's simpler, more connected and more efficient. Dani Gavaldà, Alvaro Ariño and Martí Rella, co-founders.
- Oct 2023
Lueira is born
First onboardings with ski schools. Our journey begins digitizing the snow industry from the inside.
- Apr 2024
New sectors and e-invoicing
We expand into new sectors like surf, water sports and multi-adventure. We integrate e-invoicing with TicketBAI and Verifactu.
- Jun 2025
Solutions for diving centers
We launch features specific to diving: a digital medical form and operations tailored to the sector.
- Oct 2025
Marketplace connections
Integrations with external platforms to sync calendars, bookings and expand each business's online visibility.
Why Lueira?
Save time
Handle and automate all your admin tasks from a single platform.
More revenue
Multiply your sales, all from an easy-to-use platform.
Brand visibility
Improve your customers' experience and project a more professional image.