Our
team
From the industry, for the industry.
A team connected by adventure, technology and the desire to transform the way active tourism is managed.
Alvaro 💻 🎨
CTO + Design & Co-Founder
Dani 🚀
CEO & Co-Founder
Marti 💻🎯
Tech Advisor & Co-Founder
Marta 🧮
Project Manager
Manuel 💻
() => { Backend Developer }
Victor 💻
{{ Backend Developer }}
David 💻
<Frontend Developer/>
Laia 🎨
Graphic Designer
Aina 📊
Chief Marketing Officer
Enric 📞
Sales Manager
Jose 📞
Sales Specialist
Ines ☎️
Customer Support
From 2022, digitizing active tourism
It all started in 2022, when we decided to create a management software designed from within the industry.
We started digitizing ski schools and rentals and winter sports companies, but we soon saw that many other businesses – such as diving centers, surfing, multi-adventure or nautical rentals – shared the same challenges.Today, Lueira is already adapting to all these verticals, helping to manage their operations from a single place.
We continue to evolve our cloud ERP, intuitive and constantly improving.And we do it by listening to the industry, learning from those in the field and improving the product with every step.Because we believe in simpler, more connected and efficient management.
Dani Gavaldà, Alvaro Ariño and Martí Rella, co-founders.
- Oct 2023
Lueira is born
First on-boardings with ski schools. Our adventure begins digitizing the snow sector from the inside.
- Apr 2024
New sectors and e-invoicing
We opened up to new sectors such as surfing, nautical and multi-adventure. We integrate electronic invoicing with TicketBAI and Verifactu.
- Jun 2025
Solutions for diving centers
We launched specific functionalities for diving: digital medical form and operations adapted to the sector.
- Oct 2025
Connection with marketplaces
Integrations with external platforms to synchronize calendars, reservations and expand the online visibility of each business.
Why Lueira?
Saves time
Perform and automate all your administrative tasks from one single platform
More money
Multiply your sales, all from one easy-to-use program
Brand visibility
Improve your customers' experience and project a more professional image.
