Lueira — Management software for active tourism
Marketing

Email campaigns from your own management software

Lueira's email marketing lets you segment customers with rules based on their bookings, rentals and purchases, design emails in several languages with a visual editor and send them with Mailchimp, Brevo or GoHighLevel, only to those who gave their consent.

  • Behaviour-based segmentation: Build groups that update themselves: who booked on certain dates, rented gear, did an activity, bought in the shop or spent over a given amount.
  • Visual multi-language editor: Design emails by dragging blocks, with customer variables and one version per language.
  • Send with your platform: Connect Mailchimp, Brevo or GoHighLevel and launch or schedule the campaign from Lueira.
Email campaigns and marketing in Lueira

Segment your customers with rules that update themselves

Combine conditions with “and” / “or” to define your audience: customers who booked between two dates, rented specific gear, did an activity, bought in the shop, exceed a number of orders or total spend, speak a language or already belong to another group. Before saving you see how many people you reach and a sample of the audience.

  • Dynamic groups based on bookings, rentals, activities, shop, orders and spend.
  • Preview the audience size before saving the rule.
  • Only customers who gave their marketing consent receive emails.
Rule-based customer segmentation

Design emails with a visual editor, in several languages

Create templates with a visual block editor, no code needed. Insert the customer's name and your company details with variables, write one version per language and each customer receives the email in theirs. Every save creates a new version, so you can always go back.

  • Visual block editor, mobile-ready.
  • Customer and company variables, and a mandatory unsubscribe link.
  • Version history for every template.
Visual email template editor

Connected with Mailchimp, Brevo and GoHighLevel

Lueira keeps your audience, your content and your customers' consent, and sends through the email marketing platform you already use: Mailchimp, Brevo or GoHighLevel. Before launching, a pre-check reviews template, sender and audience; you can send yourself a test email, schedule the send or cancel it.

Mailchimp
Brevo
GoHighLevel
  • Integration with Mailchimp, Brevo and GoHighLevel using your own account.
  • Pre-check and test email before sending.
  • Send now or schedule the campaign for the best moment.

Manage your campaigns with your AI assistant too

With the Lueira MCP server, a compatible assistant (such as Claude) can prepare groups, draft templates and get the campaign ready. A real send requires explicit confirmation and a recipient count matching a pre-check. Marketing settings and consents are out of its reach.

  • Optional marketing:read and marketing:write permissions.
  • Mandatory confirmation before any send.
  • No access to credentials or consents.
Email campaigns managed with an AI assistant
FAQS

Answers about marketing

It is the Lueira module for creating and sending email campaigns to your customers using your business data: bookings, rentals, activities and purchases. Lueira manages the audience, the content and the consent, and sending is done with Mailchimp, Brevo or GoHighLevel.

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